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Weekenders Online

Caro Helps Weekenders Successfully Build Online Store

TORONTO, Ontario, April 19, 2005 – Weekenders, a direct sales fashion company, has successfully launched their Life-Products sales channel online with help from Caro Systems, a Toronto-based enterprise application development consulting firm. Caro designed and implemented a robust consumer interface prototype for the new ecommerce channel in just one week, enabling Weekenders to move quickly towards launching their cosmetics, health supplements and niche fashion line. Orders were successfully placed and processed at 12:01 a.m. the first day of launch, and the site has exceeded company expectations since then.

“Launching a new product line through a new channel is challenging and getting it up and running quickly was a huge consideration for us,” said Philip Chang, Chief Technology Officer of Weekenders. “I really don’t think we could have had it functioning in time without Caro. Their team is stacked with years of experience; we definitely had the right people for the job.”

Weekenders, a direct sales business with over 25,000 representatives selling fashions in home sales meetings, knew they wanted to sell these new products online but needed a solution that was affordable and easy to maintain. The solution needed to have enough power and function to grow as their business did, but still be manageable for a small organization. By applying Caro’s website design and application development process, Weekenders has quickly become a bonafide e-tailer in just seven months from conception to launch.

“We were really pleased to design, develop and support the delivery of a cost-effective business solution for Weekenders, enabling them to market their new line of products via their website in a timely fashion,” said Keith Matthews, Principal Consultant, Caro Systems. “We pride ourselves on being a solutions provider with a proven 100 per cent success rate on every project we manage. The Weekenders project is another example of Caro personnel doing whatever it takes to satisfy our clients.”

About Caro Systems

Founded in 1997, Caro Systems ( provides application development consulting for financial institutions, major retailers, media companies and others. CaroWorks SOA framework is integrated with IBM’s RUP (Rational Unified Process) methodology. Flouting the truism that 70% of application development projects fail, Caro has a 100% success rate in its projects. Caro’s client list has included CBS, Purolator, Consumer’s Gas, WSIB, CIBC, CanWest Global, Sun Microsystems and Warren Shepell.

About Weekenders

Weekenders is a direct sales business with over 25,000 representatives selling fashions in home sales meetings. For more information, please visit